معرفی
Sven Palys is an Adjunct Professor at Keio University, teaching branding and market entry strategy, while serving as International Strategy Director at MullenLowe Tokyo. A Cambridge University graduate (Japanese Studies, 2010), he abandoned a master’s program at Tokyo University due to financial constraints, pivoting to a career in cultural research. His work bridges global and local cultural narratives for brands, emphasizing cultural sensitivity in market strategies. Palys also directs the Cool Japan Award and contributes to Campaign Asia-Pacific through market research insights. His career highlights include leading successful projects for clients like Unilever and Aeon, leveraging semiotic analysis to connect brands with diverse audiences.
