Simon Ashbourne

Simon Ashbourne is an Adjunct Professor and Executive-in-Residence in Marketing. He was born and educated in the UK, completing his undergraduate degree (BA Modern Languages) at the University of Nottingham and an MBA at the Rotman School of Management. His professional background includes marketing roles at Procter & Gamble and Cadbury Beverages, followed by 20 years of consulting experience in sales and marketing.

His research focuses on branding, which involves creating a unique identity for products or companies to foster customer loyalty. He currently works with Payoneer as a business payments platform, though specific details about his academic affiliation (university/school/department) are not provided in the text.