Simon Uwins

Simon Uwins is an Adjunct Lecturer at the University of Southern California's Annenberg School for Communication and Journalism, specializing in Communication Management. With over 35 years of experience in retail, branding, and customer loyalty across Europe and North America, he brings practical expertise to his teaching in areas such as customer insight, brand strategy, and loyalty data. He is also the co-founder of the Uwins Research Group, a qualitative research agency, and a consultant for brand and startup strategies.

Uwins previously served as Chief Marketing Officer for Fresh and Easy Neighborhood Market in the U.S. and Tesco Stores in the U.K., where he pioneered the Clubcard loyalty program. He authored the book Creating Loyal Brands (2014) and curates an award-winning Flipboard magazine on marketing and loyalty. His educational background includes an MA from Oxford University.