Alan S. Dick

Alan S. Dick is Chair and Associate Professor of Marketing at the School of Management, University at Buffalo. He holds a PhD, MA, and BSBA from the University of Florida. His research focuses on applying consumer behavior insights to marketing strategy, particularly in areas like customer loyalty, private label brands, and consumer inference-making. He has published extensively in top journals including Journal of Consumer Research and Journal of Marketing.

His administrative roles include coordinating the Marketing Department’s PhD Program and serving on the School of Management’s PhD Program Committee. He collaborates with the Williamsville School District on promotional campaigns and consults for companies like Leica Microscopes. His work bridges theoretical consumer psychology with practical marketing strategy, emphasizing evidence-based approaches to brand management and customer retention.

Key themes in his research include understanding how consumers form brand perceptions, the psychological mechanisms behind loyalty programs, and optimizing retail strategies through data-driven analyses. His publications since the 1980s reflect a sustained focus on bridging academic rigor with real-world marketing challenges.