معرفی
Dr Sarah-Louise Mitchell is a Senior Lecturer in Marketing at Oxford Brookes Business School, holding a PhD (2016) from Henley Business School, an MBA (1993) from London Business School, and a BA (Hons) in Economics (1988) from Exeter University. Her academic journey combines extensive industry experience in consumer goods and nonprofit sectors.
Education
- PhD in Marketing, Henley Business School (2016)
- MBA, London Business School (1993)
- BA (Hons) Economics, Exeter University (1988)
Research Focus
Her work examines charity collaborations, brand storytelling, and strategies to attract young volunteers. She explores how metaphors shape charity brand perception and the role of strategic communication in nonprofit service delivery. Her research bridges academic theory with practical applications through events connecting academics and charity managers.
Academic Impact
Recent publications (2024) address social impact frameworks, avenger philanthropy models, and collective volunteering dynamics. These build on her earlier work analyzing nonprofit service disintermediation, volunteer decision-making, and brand lifecycle theories.
Awards & Grants
- British Academy/Leverhulme Small Research Grant (2020)
- Academy of Marketing Early Career Grant (2017)
- Henley Business School Postgraduate Studentship (2013)
Professional Engagement
Member of the Academy of Marketing, Royal Society of Arts, and British Academy of Management. Elected committee roles include BAM Marketing & Retail Group and Worshipful Company of Marketors' Awards Committee. She also serves as External Examiner for the University of Kent's Masters in Philanthropy program.
