معرفی
Professor Ian Ryder is a Visiting Professor at Cranfield School of Management and serves as External Examiner for Cranfield's globally ranked Masters in Management and Masters in Management Leadership programs. With over 30 years of international experience, he has held leadership roles such as Director of Global Brand Strategy at Hewlett Packard (HP Invent), CEO of Uffindell, Senior Corporate Vice-President at Unisys Corporation, and Deputy Group CEO of BSC, The Chartered Institute of IT.
Education
- Graduate of IMD, Lausanne (Switzerland)
- Extensive senior marketing roles in major technology firms
Research & Expertise
Ian specializes in business and brand strategy, reputation and customer management, and responsible branding. His work intersects marketing innovation, globalization, and technology industry leadership. He has pioneered breakthrough concepts in CSR, CRM, and the role of brands in sustainable business practices.
Scientific & Professional Recognition
- Fellow of the Chartered Institute of Marketing (CIM)
- Fellow of the Royal Society of Arts (RSA)
- Fellow of the Institute of Directors (IoD)
- Fellow of the British Computer Society (BCS)
Advisory & Leadership Roles
Ian currently chairs Buzzword Ltd (marketing services) and has previously chaired Romonet Ltd (data centre analytics) and DCD Group Ltd. He has served on the Advisory Board for Cranfield's MSc Strategic Marketing Programme and the Editorial Board of the Journal of Brand Management. He is also a Freeman of the City of London and Liveryman of the Worshipful Company of Marketors.
Academic & Industry Engagement
An international speaker at over 200 events across 4 continents, Ian has guest lectured at institutions including Manchester Business School, Reading Business School, and the Management Institute de Paris. He co-authored books such as Beyond Branding and Securing the Business Benefits of Globalisation and co-founded The Medinge Group, a global brand think-tank.
