معرفی
Andrew Harrison is a Professor in Practice at the Durham University Business School and Godfather of the Durham Business Game. He runs his strategic marketing consultancy, Invisible Thread Ltd, across Asia Pacific and is based in Hong Kong. He holds an adjunct role at NOVA School of Business and Economics (NOVA SBE) in Portugal, where he teaches 'Asian Brands' and 'Doing Business in China'. A graduate of the College of St Hild and St Bede (English, 1987), he has a global career spanning Procter & Gamble, Coca-Cola, Nestlé, and Müller Dairy UK, reaching senior leadership roles. He is a fellow of the Marketing Society, Chartered Institute of Marketing, and Radio Academy.
Education:
- Bachelor of English, College of St Hild and St Bede, Durham University, 1987
Research Focus: Strategic marketing, cross-cultural business strategies in Asia, brand management, and entrepreneurship. His work bridges academic insights with real-world business challenges, particularly in emerging markets.
Awards:
- Fellow of the Marketing Society
- Fellow of the Chartered Institute of Marketing
- Fellow of the Radio Academy
Professional Ventures: Founded and sold two companies: The Brand Cellar (UK) and Oystercatchers Asia (sold to Centaur plc). His consultancy, Invisible Thread Ltd, advises on global marketing strategies. He also chairs the Marketing Group of Great Britain (2007/8).
Labs/Teams: Active in Durham Business School’s educational initiatives like the Durham Business Game, fostering strategic thinking among students.
