معرفی
Peter Andrews is a Senior Lecturer in Digital & Social Media Marketing at the Hull University Business School, part of the Faculty of Business, Law and Politics at the University of Hull. He also serves as Strategic Partnership Director and Digital Strategist, collaborating with global organizations across industries like Consumer Healthcare, FMCG, Retail, Tourism, and Government. With a commercial background as a Director in international businesses and consultancy, he has driven over £350m in sales growth through innovation and strategy.
His research focuses on Digital Marketing, Social Media Marketing, Brand Strategy, and Consumer Behavior, with a commitment to bridging academic research and industry practice. He leads the HEY Marketing Forum, fostering collaboration among professionals, and is a Fellow of the Chartered Institute of Marketing (CIM).
- Awards:
- Excellence in Scholarship (2019)
- Best Module Award (2018)
- CIM Best Student Engagement (2017 & 2016)
- Best Supervisor Award (2016)
- Innovation in Teaching Award (2014)
- Grants & Impact: Secured significant research grants with measurable business impact, including projects with global firms like a Premiership Football club and environmental product companies.
- Engagement: Regular media commentator, conference speaker, and advocate for student leadership development.
