معرفی
Kelvin Golding is a Senior Lecturer in the Faculty of Business and Law at the University of Roehampton. He brings over two decades of industry experience, including roles as Marketing Director of a PLC, Chief Marketing Officer of an international charity, and Managing Director of a London advertising agency. His professional affiliations include Fellowships with the Chartered Institute of Marketing (CIM), Institute of Data & Marketing, and Institute of Sales Management, alongside being one of the world’s first Chartered Marketers.
- Education:
- MA Marketing
- PG Dip in Digital, Data, and Direct Marketing (Institute of Direct & Digital Marketing)
- PG Dip in Professional Marketing (Chartered Institute of Marketing)
- PG Cert Market Research (Market Research Society)
- BA (Hons) Business Studies & Marketing
- Research Interests: Focuses on start-up and SME marketing strategies, digital marketing, sustainable practices, ethics in AI-driven marketing, and social mobility within the marketing sector.
- Awards & Recognition: Recognized as a global leader in marketing education and professional practice, with roles as CIM Course Director, Examiner, and Marketing Mentor.
- Advising & Governance: Served as a non-executive director, advised government bodies on SME initiatives, and contributed to marketing award judging panels.
He designs practice-based curricula to bridge academic theory with industry needs, emphasizing real-world application for student success.
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