معرفی
Gorden Bowen is an Associate Professor in the Faculty of Business and Law at Anglia Ruskin University, specializing in the Department of Management. His research focuses on strategy formulation, digital marketing, SMEs, and CSR, with a particular interest in the intersection of social media and business strategy. He has held senior roles in the telecommunications industry and advises SMEs on business strategy.
Education:
- DBA in Strategy, University of Hull
- MBA in Financial Studies, Sheffield Hallam University
- BSc in Physics and Computer Science, Aston University
- PG Cert in Education, Birmingham University
- PG Dip in Solid State Devices, CNAA
Research Interests:
- Strategy formulation processes
- Digital marketing and online brand communities
- SME competitiveness and sustainability
- Corporate social responsibility (CSR)
- International business strategy
- Ethical leadership and management
Grants & Consultancy:
- Research collaboration with Instacart on 'Characteristics of the Gig Economy'
- International examiner for PhDs at the University of Kwazulu-Natal
Editorial Contributions:
- Member of the Editorial Board for the Landmark Journal of Management and Social Sciences
- Reviewer for journals including Sustainability and International Journal of Technology Management
حوزههای پژوهشی
Business AdministrationBusiness ManagementBusiness, Management and LeadershipHuman Resources ManagementInternational BusinessMarketingOrganisational BehaviourResearch MethodologyStrategyStrategic Formulation ProcessDigital MarketingLeadership and ManagementSMEsCSRInternational StrategyEthics and Management/Leadership
۰مقاله منتشرشده



