معرفی
Gordon Bowen is Visiting Professor in Strategy, Marketing and Business Research with extensive industry-academia experience spanning 20 years in telecommunications and 17 years in tertiary education. He holds qualifications including BSc (Aston), PGCE (Birmingham), MBA (Sheffield Hallam), DBA (Hull), and Certificate in Corporate Finance (LBS).
His research examines competitive social media strategies, AI applications in marketing, and technological governance. Published works include best-selling 'Competitive Social Media Marketing Strategies' cataloged by Harvard University.
Professor Bowen supervises undergraduate, masters, and doctoral candidates while serving as PhD examiner internationally. His industry background includes senior management roles in telecoms, corporate strategy, and naval command.
