John Woods

John Woods is a Senior Lecturer in the Department of Management at Sheffield Hallam University, part of the Sheffield Business School. With 15 years of industry experience in global brands like Bosch and Vodafone, he brings practical marketing expertise into academia. He holds a MSc in International Marketing and a PGCE from Sheffield Hallam University. His teaching focuses on modules such as Strategic Marketing Management, Global Marketing, and Customer & Markets (with over 400 students).

• Qualifications: PGCE (2014), MSc International Marketing (1995), BA Business Studies (1992)

Research interests include marketing strategy, customer management, and integrating industry insights with academic theory. He has led numerous modules and is a Fellow of the HEA, recognized annually for inspirational teaching.

• Awards: HEA Fellowship (2014), 3-year Inspirational Teacher nominations

Advising/Grants: While no formal grants are listed, his teaching spans BA Business Studies, Marketing, and related programs. He emphasizes student potential and post-graduation readiness.