معرفی
Mark Davies serves as a Visiting Fellow at Cranfield School of Management, where he provides strategic guidance to businesses seeking to transform their customer relationship management capabilities. With a distinguished career spanning engineering, pharmaceuticals, and global sales leadership, he brings practical industry experience to academic research and executive education.
His research focuses on critical areas of modern sales strategy including Sales Strategy Development, Innovation in Sales, Customer Base Segmentation, Key Account Management, and Consultative Selling. These interests reflect his extensive industry background where he pioneered the transition from product-based to service-based value selling at major corporations.
Davies facilitates the Cranfield Key Account Management Forum, which connects leading academics with business leaders from blue-chip organizations across multiple sectors including Service Organizations, Industrials, Pharmaceuticals, Logistics, Oil & Gas, and Professional Services Companies. His work demonstrates strong industry-academia integration with practical applications.
- Chartered Engineer
- Chartered Marketer
- Fellow of the Chartered Institute of Marketing (CIM)
His professional engagements include consulting for major organizations such as BP Plc, Grant Thornton, Honeywell, Hewlett Packard, MSD Animal Health, Pfizer Ltd, and Zoetis. Davies' sole publication to date is the 2018 book 'Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth' which represents his expertise in transforming sales approaches from product-focused to customer-centric models.
