معرفی
Fiona Lomas serves as Lecturer in Marketing at Coventry University's CBL School of Management, leveraging extensive industry experience through her consultancy firm The Brand Detectives Ltd (founded 2012).
Her academic qualifications include:
- Postgraduate Certificate in Academic Practice in Higher Education (Coventry University, 2022)
- Postgraduate Certificate in Professional Consulting (Chartered Management Institute, 2020)
- MSc in International Fashion Marketing (Glasgow Caledonian University, 2006)
- Postgraduate Diploma from Chartered Institute of Marketing (Solihull College, 2002)
- Dual degrees in International Business (Plymouth University & University of Applied Sciences Dortmund, 2001)
Her research integrates practical marketing strategy development with academic theory, specializing in fashion branding and cross-cultural business applications. Industry consultancy work directly informs her pedagogical approach, emphasizing real-world case studies in international market dynamics.
Professional engagement centers on brand strategy through The Brand Detectives Ltd, where she develops market positioning frameworks for fashion sector clients. This dual academic-industry role enables translational research bridging theoretical marketing models with commercial implementation challenges.
