معرفی
Alison Gibb is a Senior Lecturer in Marketing at the University of Glasgow’s Adam Smith Business School, where she joined in 2016. Her academic role combines teaching and research, with a focus on marketing strategy, brand management, and educational innovation. She holds a wealth of industry experience, including senior global marketing roles at Distell Ltd., managing Single Malt Scotch Whisky portfolios. Her research interests span consumer insight, brand positioning, and the application of experiential learning in business education.
Alison’s contributions to pedagogy include pioneering the Digital One Minute Paper (DOMP), a tool enhancing student engagement in multicultural classrooms. She has also explored embedding case analysis and consultancy methods into MBA programs to foster external collaboration. Her work bridges historical business studies, notably examining the creation of the Japanese whisky industry through Scottish influences. She actively contributes to academic communities, serving on the Marketing Society Scotland’s advisory council and presenting at global conferences like the Barcelona Conference on Education.
Her publications reflect a dual focus on educational innovation and historical business analysis. Recent trends in her work emphasize active feedback mechanisms, professional practice development, and leveraging technology for student-centered learning. Grants include a 2024 Innovate UK KTP grant for strategic management projects and a 2019 Chartered ABS teaching scholarship. She supervises MBA consultancy projects and has led initiatives to integrate real-world business challenges into academic curricula.
Alison collaborates with institutions like Glasgow Caledonian University and the Universidad del Desarrollo, emphasizing cross-institutional educational partnerships. Her research cluster membership and advisory roles highlight her commitment to advancing marketing education and business practices through both theoretical and applied lenses.
