معرفی
Alison McGregor is an Associate Professor in Strategy and Marketing at the University of Sussex Business School, serving as Course Director for the International Marketing (online) MSc. She holds a BA (Hons) from the University of Liverpool and an MBA from the University of Nottingham. Her career spans over 35 years in academia and professional practice, with a focus on ethics, sustainability, and innovative teaching methodologies.
Alison leads the University’s first online Masters program, emphasizing sustainability and digital learning, with 90%+ student retention. She pioneered student support systems for online education and was pivotal in developing the Business School’s teaching and learning frameworks. Her research explores marketing ethics, reflective practice in education, and the impact of expectations on student satisfaction.
She has held leadership roles, including Deputy Head and Academic Director of the International Study Centre, overseeing quality assurance, tutor development, and postgraduate programs. Alison’s professional experience includes financial services consulting, chartered financial planning, and advising governments on insurance regulation and financial education. She is a certified business and personal coach with qualifications in organizational management.
- Key Contributions: Authored sections of Research for Business Students; advised on the Certified Financial Planner (CFP) qualification.
- Teaching Focus: Marketing Ethics, Sustainable Marketing, and Online Learning Strategies.
- Awards: Multiple student-nominated teaching awards for inclusive, principle-based teaching.
