معرفی
Alison Joubert is a Senior Lecturer in Marketing at Adelaide Business School, University of Adelaide, where she also serves as the Marketing Undergraduate Program Director. Her research focuses on market-mediated practices, sustainability, and digital service inclusion.
- PhD, University of Queensland
- Bachelor of Business Management in Marketing, University of Queensland
- Honours Class I, University of Queensland
Her research explores how market practices unfold, change, and evolve across diverse contexts including fandom cultures, sustainable consumption, and digital inclusion. She employs qualitative methodologies like interviews and digital ethnography to analyze these phenomena.
Alison's work has been recognized with awards such as the RRBM Honor Roll (2023) and the ANZMAC Layton Dissertation Award (2021). She has published in top journals including Journal of Marketing and Journal of Service Research, and her expertise is sought for Masters/PhD supervision.
Key research themes include:
- Market practice theory
- Consumer resistance to sustainability policies
- Digital inclusion strategies
- Fandom as consumption practice
