معرفی
Sarah Horton-Walsh is Head of the School of Marketing and Management at Coventry Business School, Coventry University. With over 18 years of industry experience as a Chartered Marketer, she bridges academic and professional marketing through roles at National Express and ATS Euromaster, while leading strategic development of CIM/ISMM-aligned courses.
- MA in Management, Oxford Brookes University
- Postgraduate Certificate in Education, Wolverhampton University
- Chartered Marketer (CIM) and Fellow of Institute of Sales & Marketing Management (FInstSMM)
Her research focuses on pedagogical innovation in business education, particularly student employability, work placement decision-making, and cross-cultural virtual team dynamics. Recent projects include curriculum alignment with industry needs and dual award qualification frameworks via HEA-funded workshops.
Her conference outputs (2012-2013) highlight trends in global virtual teamwork pedagogy and source credibility factors in student career choices. She maintains active industry collaboration with the Chartered Institute of Marketing (CIM) and previously chaired the British Academy of Management Knowledge & Learning Track (2013).
