جستجوی استاد راهنمای دانشگاهی

M. Tolga Akçuraمشاهده پروفایل

استاد

• Marketing Strategy
• Brand Valuation
• Consumer Behavior
• +۷ مورد دیگر

Professor Tolga Akçura is a distinguished faculty member at Özyeğin University's Faculty of Business, Department of Business Administration. With over 25 years of academic experience, he has developed and taught courses on marketing strategy, marketing analytics, and marketing research at prestigious institutions including Carnegie Mellon University, Purdue University, and Long Island University. At Özyeğin University, he teaches Marketing Strategy, Integrated Marketing Communication Strategies, Innovation, Business Model Development, and Advanced Topics in Marketing for undergraduate, graduate, and executive students. Professor Akçura holds a B.Sc. in Industrial Engineering from Boğaziçi University (1990), an MA in Business Administration from Boğaziçi University (1996), an MBA from Carnegie Mellon University (1998), and a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000). Before joining academia, he worked for Procter & Gamble across multiple European locations including Brussels, London, Manchester, and Istanbul. His research focuses on the intersection of Information Technology and Marketing, Brand Valuation, Consumer Learning Behavior, Structural Choice Models, Brand Equity dynamics, and Competitive Pricing Strategies. Professor Akçura has made significant contributions to marketing science through his extensive publication record in top-tier journals. His recent scholarly work demonstrates a strong trend toward digital marketing, AI applications in marketing analytics, healthcare marketing, and the strategic implications of data-driven decision making. His publications span from foundational work on brand equity to cutting-edge research on patient-generated health data and deep learning applications in campaign participation prediction. William W. Cooper Award (awarded twice for publications in Management Science and Marketing Science) Professor Akçura has successfully bridged academic research with practical business applications through his role as founder of eBrandValue A.Ş. and as a Y-Combinator alum (YCW15). He is an active member of professional organizations including the Institute for Operations Research and Management Science, American Marketing Association, and Direct Marketing Institute. His industry experience complements his academic work, providing students with valuable real-world insights into marketing strategy and implementation.

Omkar Prabhakar Dastaneمشاهده پروفایل

مدرس ارشد

• Technological Influence on Businesses
• Digital Consumer Behaviour
• Customer Value Perception
• +۵ مورد دیگر

Dr. Omkar Prabhakar Dastane is a Senior Lecturer and Director of Postgraduate Studies at the Malaysia School of Business, Monash University Malaysia. He holds a PhD in Business from Curtin University and certifications including Certified Management and Business Educator (CMBE) from CABS, UK, and HRDF-approved trainer status in Malaysia. His research focuses on technological impacts on businesses, digital consumer behavior, and customer value perception, with publications in A-ranked journals like the Journal of Retailing and Consumer Services and Asia Pacific Journal of Marketing & Logistics . He has secured MYR 157,549 in research grants and received notable awards like the Best Paper Awards (2017/2018) and Emerald Literati Award (2024). Dr. Dastane has held leadership roles including Head of MBA Programs and Head of Postgraduate Studies at top-tier institutions. He actively contributes to editorial roles for journals like Arab Gulf Journal of Scientific Research and reviews for SSCI/SCIE-indexed publications. His teaching emphasizes strategic branding and services marketing, integrating AR/VR tools for immersive learning. He has also led educational visits across ASEAN countries. His research interests span metaverse applications in business, immersive technologies, and contemporary consumer behavior trends. Recent work explores AI-driven services, live-stream commerce, and digital transformation's role in achieving UN SDGs. He has advised on over 200 research projects and secured multiple teaching grants including the 2025 Learning & Teaching Grant.

Benjamin Larkinمشاهده پروفایل

استاد

• Consumer Behavior
• Sport Marketing
• Intersection of Sport and Politics
• +۵ مورد دیگر

Benjamin Larkin is an Academic Dean of Management and Marketing and Co-Director of the Girard School of Business at Merrimack College. His research bridges technology, media consumption, and sports, analyzing modern consumer behavior in sports fandom and digital engagement. Ph.D. in Management from UMass Amherst M.S. in Sport Management from Southern New Hampshire University B.S. in Business Administration from the University of Maine His work focuses on Consumer Behavior , Sport Marketing , and the Intersection of Sport and Politics , particularly how technology alters traditional sports consumption patterns. Recent studies examine identity conflict in politically engaged fans, dehumanization of athletes, and the psychological impact of fantasy sports. Key trends in his publications include brand attachment , fan loyalty dynamics , collective narcissism , and media-driven consumer behavior in sports contexts. North American Society for Sport Management Research Fellow, 2024 Outstanding Professional Paper Award, Sport Marketing Association, 2018 Ph.D. Program Research Award, Isenberg School of Management, 2017 Larkin advises students in sports marketing and consumer behavior research. His work has been supported by grants from the Sport Marketing Association and Isenberg School of Management.

• Deaf History
• American History
• Eugenics
• +۵ مورد دیگر

William Ennis is an Associate Professor in the Arts and Humanities school at Gallaudet University. He holds a B.A. in History from Gallaudet University and both an M.A. and Ph.D. in History from the University of Iowa. His teaching portfolio includes American History surveys, specialized courses on Deaf community history, and research methods in history. Ennis' research focuses on Deaf history with particular attention to eugenics, Civil War experiences of deaf individuals, archival practices, and the intersection of disability and social policy. He has served in leadership roles including Chair of the Faculty Senate (2018-2020), Committee Member for Presidential Search (2015), and Coordinator for institutional programs (2016-2017). His scholarly contributions include groundbreaking work on eugenics' impact on Deaf communities and transnational sign language loyalty networks. Ennis actively participates in professional organizations like the American Historical Association and Deaf History International. Though no lab affiliations are explicitly listed, his collaborative projects involve archival partnerships and oral history initiatives in the Mid-Atlantic region. Ennis has advised numerous independent studies and maintains an active speaking schedule at academic conferences focusing on Deaf history and historiography.

• Artificial Intelligence
• Operations Research
• Revenue Management
• +۳ مورد دیگر

Yuri Levin is a Professor at the Smith School of Business, Queen’s University, where he holds the Stephen J.R. Smith Chair of Analytics and serves as Founding Executive Director of the Smith School of Business Analytics and AI. He also leads the Scotiabank Centre for Customer Analytics. His research focuses on Analytics & AI, with expertise in revenue management, dynamic pricing, and strategic consumer behavior. Levin holds a Ph.D. in Operations Research from Rutgers University and degrees in Economics and Applied Mathematics from Belarus State University. Levin’s academic contributions include co-winning the 2013 INFORMS Revenue Management and Pricing Practice Prize and the 2009 INFORMS COIN-OR Cup. He has advised companies like Scotiabank, Loblaws, and McDonald’s on pricing strategies and consumer analytics. As an Associate Editor of Operations Research , he shapes academic discourse in operations research and pricing strategies. Education: Ph.D. in Operations Research, RUTCOR, Rutgers University (2001) B.S. in Economics, Belarus State University (1998) M.S. (Honours) in Applied Mathematics, Belarus State University (1998) His research explores dynamic pricing models under social influence, strategic consumer behavior, and revenue management in hospitality and retail industries. He has pioneered methodologies for optimizing pricing strategies in networked markets and developed algorithms for cargo capacity management. Awards: 2010 Queen’s School of Business Award for Research Achievement 2003 New Researcher Achievement Award Levin’s teaching spans MBA, Master of Management Analytics (MMA), and executive education programs, covering analytical decision-making and pricing optimization. His advisory work includes roles as a Visiting Professor at the Skolkovo Moscow School of Management and the University of Cambridge’s Judge School of Business.

• Consumer Behavior
• Marketing Strategy
• Retail Distribution
• +۴ مورد دیگر

Mélanie Ouvry is an Associate Professor and Dean of Faculty at MBS Education since 2017. With over 15 years of experience in higher education, she has held roles as program director for specialized master's programs, department head for marketing and interim management, and served as a communication strategy consultant at Publicis Group. Her research focuses on consumer behavior, retail dynamics, and cross-cultural marketing experiences. Her academic expertise includes strategic marketing, buyer behavior analysis, and advertising strategy. Key research themes explore multi-store shopping behaviors, consumer experience valuation, loyalty mechanisms, and the cognitive dimensions of retail environments. She has conducted extensive studies in retail distribution systems, communication strategies, and tourism-related consumer behavior in historical commercial districts like the Medina of Sousse. Her publications span topics from grocery shopping decision-making to television audience engagement, reflecting her interdisciplinary approach bridging marketing, cognitive science, and cultural studies. Teaching responsibilities include advanced marketing strategy courses and consumer behavior analysis modules.

• Corporate Communication
• Reputation Management
• Employee Alignment
• +۷ مورد دیگر

Cees B.M. van Riel is a visiting professor in the Department of Business-Society Management at Rotterdam School of Management (RSM), Erasmus University. He previously served as a professor of corporate communication and is a globally recognized expert in reputation management, employee alignment, and corporate branding. His research focuses on corporate communication , organizational identity , employee alignment , and industry reputation . He investigates how organizations build and maintain strong reputations through strategic internal and external communication, particularly during periods of change or crisis. His work bridges academic theory and practical application, influencing both scholarly discourse and corporate practice. His recent publications, including a 2023 article on museum-corporate sponsorships, demonstrate a sustained engagement with themes of mutual value creation, stakeholder management, and reputation dynamics. His body of work consistently addresses reputation management , organizational change , impression management , and corporate branding across diverse sectors. Editor-in-Chief of Corporate Reputation Review Founder of the Reputation Forum The Netherlands (RfN) Founding Director of RSM's International Executive Master Programme in Corporate Communication Co-founder of the Reputation Institute Professor van Riel has supervised numerous academic works and has led major educational initiatives. He has been actively involved in global reputation rankings, including the Forbes-published Annual Reputation Institute Study. His consultancy work with multinational corporations such as ING, Philips, and Shell underscores his impact beyond academia. He has also held editorial and speaking roles, contributing significantly to the dissemination of management knowledge. He is central to a research network focused on corporate communication and reputation, with collaborations spanning multiple countries and institutions. His leadership in founding academic programs and professional forums highlights his role in shaping the field.

Jagmohan S. Rajuمشاهده پروفایل

استاد

• Pricing
• Retailing
• Competitive Strategy
• +۷ مورد دیگر

Professor Jagmohan S. Raju serves as the Joseph J. Aresty Professor of Marketing at the University of Pennsylvania's Wharton School, where he also directs the Wharton Co-Sponsorship of the Indian School of Business. An internationally renowned pricing expert, he has taught extensively across Wharton's MBA, EMBA, and Executive Education programs and previously served as Vice Dean of Executive Education for six years. His academic credentials include a PhD in Business, MS in Operations Research, and MA in Economics from Stanford University, complemented by an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical Engineering from the Indian Institute of Technology Delhi. Raju's research focuses on pricing strategy , retailing dynamics , and competitive positioning , with significant contributions to understanding private labels, coupon economics, and strategic channel management. His work bridges theoretical rigor with practical applications, frequently addressing real-world challenges in product launches and market competition through game-theoretic and empirical approaches. Recent publications reveal evolving expertise in digital-era retail challenges, particularly showrooming behavior, omnichannel competition, and the strategic implications of network neutrality. His scholarship consistently addresses the intersection of consumer psychology and corporate strategy across diverse sectors including pharmaceuticals, entertainment, and consumer goods. Fellow, INFORMS Society for Marketing Science (2017) Multiple Excellence in Teaching Awards (2012, 2011, 2009) Miller-Sherrerd MBA Core Course Teaching Award (2006) President of INFORMS Society for Marketing Science (2004) Marketing Professor of the Year at UCLA (1992) As an educator, Raju directs flagship executive programs including the General Management Program and Owner/President/CEO Program, while consulting for industry leaders like Johnson & Johnson, Medtronic, and Warner Home Video on pricing architecture and new product launches. His research grants and industry projects frequently examine category management dynamics and the strategic value of customer heterogeneity. He spearheads the Wharton-Indian School of Business partnership, fostering academic exchange and executive development initiatives that leverage his deep expertise in India's business landscape and global market dynamics.

• Family Business Governance
• Entrepreneurial Firm Innovation
• Internationalization
• +۲ مورد دیگر

Cristina Bettinelli is a full professor in the Department of Management at the University of Bergamo. She serves as Director of the MSc Program in International Management and Marketing (IMM) and Director of the Center for Young and Family Enterprise (CYFE). Her research focuses on family business governance , entrepreneurial firm innovation , and internationalization , with publications in journals like Family Business Review , Entrepreneurship Theory and Practice , and Journal of Family Business Strategy . Member of editorial boards: Family Business Review , Journal of Family Business Strategy Professional activities: Innovative training projects, Marketing Lhab research group (since 2024) Scientific Awards: Best Contribution to Practice Paper (2024) - IFERA Best Unpublished Research Paper Award (2022, 2015) - FFI Multiple Best Paper Awards/Nominations - IFERA, EIASM, ICSB Family Business Review Best Paper Award (2012) Recent Research Trends: Analyzes family firm dynamics, pandemic response behaviors, cross-border e-commerce strategies, and B corporation ethics. Her 2024-2025 publications emphasize organizational identity , crisis management , and strategic governance .

• Marketing
• E-commerce
• Consumer Behavior
• +۴ مورد دیگر

Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen. Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award. Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever. Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.

Parguel Béatriceمشاهده پروفایل

استاد پژوهش

• Consumer Psychology
• Marketing
• Environmental Labeling
• +۷ مورد دیگر

Béatrice Parguel is a CNRS Research Director at Paris-Dauphine University where she directs the Center for Marketing and Public Policy Research. Her academic career spans consumer psychology with a focus on experimental methodology, examining implications for public authorities in consumer information and education. Her research interests center on greenwashing, environmental labeling, ecology education for children, and reduction of over-packaging. She investigates how marketing practices influence consumer behavior, particularly in sustainable consumption contexts, with significant contributions to understanding luxury brand management, CSR communication, and the psychological mechanisms behind consumer responses to environmental claims. Her work bridges academic research with practical policy implications, often exploring the tension between commercial interests and public welfare. Parguel's publications reveal consistent themes in sustainable consumption, with a growing emphasis on food-related behaviors, digital activism, and luxury market dynamics in recent years. Her research employs rigorous experimental methods to uncover both conscious and subconscious consumer responses to marketing stimuli, particularly in ethically charged contexts. As director of the Center for Marketing and Public Policy Research, she leads a team investigating the intersection of marketing practices and societal impact, with particular attention to regulatory implications and consumer protection.

Thorsten Chmuraمشاهده پروفایل

استاد

• Behavioral Economics
• Experimental Economics
• Game Theory
• +۴ مورد دیگر

Thorsten Chmura is a Professor in the Department of Economics at Nottingham Business School, Nottingham Trent University. His work focuses on experimental and behavioral economics, utilizing laboratory and field experiments to address real-world challenges. He maintains collaborations within NTU’s Applied Economics and Policy Research Group, Public Service Management Research Group, and international partnerships across Europe, China, and the US. Chair of Industrial Economics at University of Nottingham (previous) Director, Centre for Research in the Behavioural Sciences (previous) PhD in Economics and Physics from University of Bonn Research interests span behavioral economics, experimental economics, game theory, and traffic modeling. His work examines decision-making under risk, wage discrimination, and behavioral responses in complex systems. Recent publications explore AVOD streaming economics (2024), social trading herding (2022), and toll road choice dynamics (2014). Key article trends include: Behavioral responses in financial markets Risk attitudes across 30 countries Cultural value impacts on loyalty programs Traffic flow simulations Game theory applications in coordination problems Experimental validation of economic theories

David L. Smithمشاهده پروفایل

مدرس

• Early Modern British History
• Political History
• Constitutional History
• +۳ مورد دیگر

Dr. David L. Smith is a Fellow and Director of Studies in History at Selwyn College, Cambridge, and an Affiliated Lecturer in the Faculty of History. He has held roles such as Graduate Tutor at Selwyn College, and previously served as Admissions Tutor (1992-2003) and Praelector (1996-2006). He was appointed to his current position in 1992 after completing his PhD under John Morrill's supervision, having earned his BA, MA, and PGCE in History from the University of Cambridge. His research focuses on early modern British political, constitutional, and legal history, particularly the seventeenth century, emphasizing the history of Parliament, monarchy, Royalism, and Oliver Cromwell’s career. He teaches undergraduate courses on British political history (1485-1714), MPhil modules on absolutism and state formation in Europe, and weekend/summer programs via Cambridge’s Institute of Continuing Education. His publications span edited volumes, book chapters, and reviews, reflecting expertise in revolution dynamics, monarchical governance, and historical analysis through film and manuscripts. Awards include Fellowship of the Royal Historical Society and leadership in the Cambridge History Forum. Smith actively supervises graduate research in early modern British history and is known for engaging adult learners through primary-source discussions and fieldtrips. His pedagogical approach highlights interdisciplinary connections between history and other fields, such as theater and legal studies.

• Strategic International HRM
• Multinational Companies
• HRM in Central Europe
• +۷ مورد دیگر

Prof. Marzena Stor is a Professor of Strategic International HRM and Head of the Department of Human Resources Management at Wrocław University of Economics in Poland. Her work focuses on HRM practices in multinational companies (MNCs), particularly in Central Europe, emphasizing how HR strategies influence organizational performance through factors like managerial competencies, employee development, and human-centric approaches. She leads empirical research on labor market dynamics, talent management, and the mediating roles of HR outcomes in crisis and non-crisis contexts. Research Interests: - HRM in Multinational Companies - Cross-Cultural HRM - AI & Digital Transformation in HR - Managerial Competency Development - Sustainable HR Practices - Employee Engagement & Retention Recent Work Trends: Her 2023-2025 publications highlight the mediating role of HR outcomes in linking managerial/employee development to financial and operational performance, with a focus on Central European MNCs. She also explores labor shortages in V4 countries and the impact of human-centric paradigms on organizational success. Cooperation & Grants: Open to socio-economic collaborations, she advises doctoral students in international HRM and has conducted studies funded by EU regional initiatives. Her work bridges academic research and business practice, often involving multinational corporations in Poland and CEE. Labs/Teams: Leads research teams at the Department of Human Resources Management, collaborating with international partners on large-scale HRM surveys and MNC subsidiary studies.

• Marketing
• Economics
• Pricing Strategy
• +۷ مورد دیگر

Wes Hartmann is the John G. McCoy-Banc One Professor of Marketing at the Stanford Graduate School of Business. His research focuses on the intersection of marketing, economics, and policy, with emphasis on pricing strategies, brand advertising, social interactions, and conservation. He has advised numerous PhD students who have secured academic and industry positions globally. Key research interests include understanding frequency in brand advertising, preference externality estimators, and the economics of harm reduction through conservation experiments. Hartmann’s work bridges theoretical econometric models with real-world applications, such as dynamic pricing in retail and the impact of digital cinema on market dynamics. His publications have been recognized with prestigious awards, including finalist nominations for the John D.C. Little Award and the Paul Green Award. Notable contributions include groundbreaking studies on Super Bowl advertising effectiveness and the implications of social networks on consumer behavior. Hartmann’s advising record spans over 15 students, many of whom have secured tenured positions or roles at top institutions like Harvard, Columbia, and NYU. His research collaborations include projects on conservation field experiments, internet vs. TV advertising efficacy, and the role of social interactions in targeted marketing.