معرفی
Wes Hartmann is the John G. McCoy-Banc One Professor of Marketing at the Stanford Graduate School of Business. His research focuses on the intersection of marketing, economics, and policy, with emphasis on pricing strategies, brand advertising, social interactions, and conservation. He has advised numerous PhD students who have secured academic and industry positions globally.
Key research interests include understanding frequency in brand advertising, preference externality estimators, and the economics of harm reduction through conservation experiments. Hartmann’s work bridges theoretical econometric models with real-world applications, such as dynamic pricing in retail and the impact of digital cinema on market dynamics.
His publications have been recognized with prestigious awards, including finalist nominations for the John D.C. Little Award and the Paul Green Award. Notable contributions include groundbreaking studies on Super Bowl advertising effectiveness and the implications of social networks on consumer behavior.
Hartmann’s advising record spans over 15 students, many of whom have secured tenured positions or roles at top institutions like Harvard, Columbia, and NYU. His research collaborations include projects on conservation field experiments, internet vs. TV advertising efficacy, and the role of social interactions in targeted marketing.
