Professor Bård Tronvoll is a prominent academic in marketing and business administration at the University of Innlandet, serving as Director of CREDS (Center for Research on Digitalization and Sustainability). He holds a professorship at Karlstad University's CTF - Center for Service Research and has been a visiting professor at HANKEN School of Economics. His research focuses on digitalization, sustainability, and service innovation, emphasizing value co-creation within service ecosystems. Tronvoll earned a doctorate in Business Administration from Karlstad University, alongside degrees from the University of Oslo, University of Essex, and BI Norwegian School of Business. Education: PhD in Business Administration (dr. ek.), Karlstad University MSc in Political Science (cand.polit), University of Oslo MA in Applied Statistics, University of Essex Bachelor of Business Administration, BI Norwegian School of Business Research Interests: Tronvoll explores digital transformation, service ecosystems, and sustainable business models. His work challenges traditional market concepts using social theories and employs mixed-methods research (qualitative interviews and quantitative surveys). Key themes include circular economy, service recovery, and institutional logics in resource integration. Publications & Projects: Tronvoll has over 60 publications in journals like Journal of Service Management and Marketing Theory , co-editing The Palgrave Handbook of Service Management . He leads projects such as CIRIS (Interregional Circularity in Scandinavia) and Smarter Greener Innovation (SGI) research groups. Professional Roles: Former Director of the Master's program in Business Management at Inland Norway University Past Rector of Oslo School of Marketing Board member in Norwegian companies








