Henna Konu

Henna Konu is an Associate Professor at the University of Eastern Finland, affiliated with the Business School, Faculty of Social Sciences and Business Studies. Her research focuses on nature-based tourism, wellbeing, and sustainable business practices within tourism industries.

• Research Groups: Social Scientific Biosociety Research Network (SOBIO), Researchers’ Network of Environmental Culture
• Current Projects: Regenerative Nature Tourism (REGGAE), SenseLab

Her work explores nature connectedness, sustainable tourism, and experiential service design, emphasizing customer insight and qualitative methodologies. She has contributed extensively to literature on wellbeing tourism, bioeconomy integration, and cultural ecosystem services.

While no scientific awards are explicitly mentioned, her publications highlight collaborations with international researchers and institutions, including Chinese partners in bioeconomy development. Her projects often bridge regenerative tourism with broader regional development and environmental responsibility frameworks.