معرفی
Dr. Ying Zhu is an Associate Professor in the Department of Marketing and Consumer Studies at the Lang School of Business and Economics, University of Guelph. She holds a Ph.D. in Marketing from Texas A&M University, alongside master’s degrees in Computer Science (Minzu University, China) and Management (University of Lethbridge, Canada). Previously, she served as an Associate Professor at UBC Okanagan.
Her research focuses on digital marketing, consumer behavior, marketing analytics, and the impact of technology (e.g., AI, Metaverse) on consumer decisions. She has published 19 peer-reviewed articles since 2017, many in top-tier journals like American Psychologist and European Journal of Marketing. Her work explores themes such as brand extension strategies, digital advertising effectiveness, and sustainability initiatives.
Dr. Zhu has received significant funding through SSHRC grants and has been recognized for her teaching excellence, including the Golden Apple Award. She actively advises graduate students and volunteers with community organizations like the Kelowna Museums Society. Her research on smartphone-induced consumer behavior has garnered media attention in outlets like Time Magazine, Global News, and Science Daily.
