Minyan Zhu

Dr. Minyan Zhu is a Lecturer in Economics at the University of Reading, affiliated with the Department of Economics. She serves as the NUIST Programme Director and is a member of the Business Economics and Finance Research Cluster. Her research focuses on consumer behavior in financial markets, market structure dynamics, and the integration of digital banking services. Dr. Zhu has contributed to studies on regional economic integration in Europe and policy implications of consumer decision-making in banking sectors.

Her work bridges theoretical economic frameworks with empirical analyses of financial systems, emphasizing behavioral aspects of consumer choices and their broader market impacts. Collaborations include co-authored publications with institutions like the ESRC Centre for Competition Policy. Professional contributions extend to policy consultations, including a response to the UK Competition and Markets Authority’s Retail Banking Inquiry.