Weiyi Tian

Weiyi Tian is a full-time Doctoral Researcher at the Institute for Digital Technologies, Loughborough University. His work bridges Artificial Intelligence and Neuromarketing, focusing on integrating multimodal data (EEG, eye-tracking, GSR) with AI algorithms to model consumer behavior.

• Education: MSc Digital Creative Media (Merit) from Loughborough University London
• Founded a studio specializing in marketing, documentary production, and cross-border e-commerce

His PhD project, “Linking AI with Neuromarketing: A Multimodal Learning of Consumer Behaviour”, develops predictive models of consumer preferences using advanced AI techniques. Collaborations with industry partners aim to validate these models in real-world applications.

Supervised by Dr. Meng Jie and Dr. Safak Dogan, his research combines neural signals, emotional arousal metrics, and traditional marketing data to uncover patterns in consumer decision-making.