معرفی
Min Tian serves as Assistant Professor in the Department of Marketing and Logistics at The Ohio State University's Max M. Fisher College of Business, having joined after completing her Ph.D. at the University of Wisconsin-Madison.
Her academic credentials include:
- Ph.D., University of Wisconsin-Madison
- M.S., Georgetown University
Professor Tian specializes in quantitative analysis of consumer responses to marketing communications across the purchase funnel using advanced statistical and econometric methods. Her research bridges advertising, e-commerce, and Bayesian modeling with particular focus on online/offline channel interactions and health-related consumer decisions. This interdisciplinary approach combines marketing theory with rigorous data science techniques.
Recent 2024 publications in Marketing Science and Journal of Marketing Research demonstrate her expertise in digital advertising measurement and pharmaceutical consumer behavior, while an earlier 2008 mathematics publication reflects foundational quantitative training. Her work consistently addresses real-world marketing challenges through empirical analysis.
