معرفی
Dr. Yating Tian is a Researcher at the Chair of Product-Market Relations, affiliated with the Department of Design Production & Management within the Faculty of Engineering Technology at the University of Twente, Netherlands. Her work bridges sustainability, marketing, and food well-being.
- Education: Dr., MBA, LL.B.
- Key Research Areas: Sustainability in marketing, sustainable eating behavior, food well-being, brand equity, and new food product development.
Her research explores how sustainability can be integrated into marketing strategies and food systems, contributing to the UN Sustainable Development Goals (e.g., Responsible Consumption and Production). She has developed a Food Well-being Index and extended the food well-being paradigm through design-based approaches. Her publications focus on systematic reviews, design thinking, and consumer behavior.
Recent trends in her work emphasize AI applications in understanding market dynamics and sustainability, alongside collaborations in the smart and service industries. She has published extensively in journals like Food Quality and Preference and Cogent Business and Management.
