معرفی
Käbi Vanwinkelen is a researcher at the Lab for Media, Information & Influence within the Department of Communication Sciences at KU Leuven. Their work focuses on the intersection of digital media, food marketing, and consumer behavior, particularly among adolescents.
- Pioneering development of the Perceived Environmental Sustainability (PENSUS) Scale for food products
- Investigating misinformation in online food information
- Designing digital interventions for sustainable consumption
Research themes include:
- Impact of social media marketing on eating habits
- Cultural sensitivity in regional food promotion
- Visual vs. informational sustainability cues
Key collaborations include researchers from nutrition, behavioral science, and digital communication fields.
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