معرفی
Desiree Schmuck is an Assistant Professor at the Faculty of Social Sciences, KU Leuven, specializing in digital media effects. Her research focuses on the intersection of social media, adolescent development, and socio-political engagement.
- Key research areas: Digital Media Effects, Social Media Psychology, Environmental Behavior, Political Communication, and Health Communication.
- Current projects: Exploring digital peers' role in gender identity formation, SSH FAIR data hubs, and misinformation impacts on youth.
Her recent publications (2024–2025) analyze how social media influencers shape youth environmental attitudes, political knowledge, and health choices. She employs citizen science methods and cross-cultural comparisons, emphasizing behavioral outcomes and media literacy.
Laboratory: Affiliated with the Media Psychology Lab, focusing on digital communication's societal impacts.
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