معرفی
Desiree Schmuck is a Professor at the Institute of Journalism and Communication Studies, part of the Faculty of Social Sciences at the University of Vienna. Her research bridges social media, political communication, and environmental psychology, with a focus on youth behavior and sustainable development goals.
- Contributes to UN Sustainable Development Goals (SDGs) through research
- Active in interdisciplinary collaborations and international studies
Research Interests center on social media influencers, political information consumption, adolescent development, and intergroup dynamics. She explores how digital platforms shape youth attitudes toward environmental and political issues.
Recent Publications include analyses of influencer-driven environmental appeals, political trust in social media sources, and the impact of nighttime smartphone use on children's cognitive performance. These works highlight her focus on digital behavior and its societal implications.
Scientific Awards:
- Shortlisted for Univie Teaching Award (2025)
- Awarded Third Place Top Faculty Research Paper at AEJMC (2013)
Activities include public lectures on digital media's role in political trust and science-to-science presentations on hate speech and collective action.
