معرفی
Dr. Jie Meng is a Senior Lecturer in Digital Marketing and Analytics at the Institute for Digital Technologies, Loughborough University London. She serves as Chief Programme Director for the MSc Digital Marketing program and oversees curriculum development in strategic marketing management and digital analytics.
Her research bridges techno-psychological and neuroscience approaches to study AI-user interaction, eye-tracking in consumer behavior, and multi-agent simulation for social media dynamics. A recurring theme is digital wellbeing and mitigating AI hallucination risks through empirical experiments and machine learning analysis.
Recent publications focus on large language models, neurodiverse learning frameworks, and para-social relationships in immersive fitness technologies. She holds funding for projects like "Leverages and Concerns of Gen-AI's Application in Advertising" and "Automated Verification of Smart Factories".
- Scientific Awards: Senior Fellow of the Higher Education Academy (SFHEA)
- Supervision: Mentors 10 PhD students exploring topics from virtual influencers to NFTs in commerce
