Nora Alomar

Dr. Nora Alomar is an Assistant Professor of Marketing at Durham University Business School, where she has been a pivotal member of the faculty since her appointment. Her role involves teaching and research in marketing, with a focus on integrating analytical techniques and real-world applications into her curriculum. She is committed to student-centered, research-led teaching, incorporating topics like AI, big data, and influencer roles into her modules. Her assessments challenge students to analyze real-world scenarios, such as stock market impacts on businesses and leadership changes.

• Research Interests: Digital Marketing and Advertising, Consumer Behaviour, Policing Research, Ethical Behaviour and Wellbeing, AI in Marketing Practices, In-game Advertising, Authentic Ethnic Advertising, Metaverse and NFTs.

Her recent research explores topics such as the impact of NFTs on social identity, the development of scales for authentic ethnic advertisements, and perceptions of ethnic advertising. These studies reflect her interdisciplinary approach, combining digital marketing, consumer behavior analysis, and ethical considerations.

Dr. Alomar has been nominated for research and teaching awards at Durham University and Newcastle University, reflecting her dedication to academic and pedagogical excellence. She actively mentors PhD students, guiding them in academic and professional development. Her work includes projects on ethical behavior and wellbeing in policing, food choices in policing contexts, and the Metaverse's emerging trends.