معرفی
Dr Pinar Demir serves as a Lecturer in Marketing at the University of Westminster and holds Fellowship status with the Higher Education Academy. Her teaching portfolio spans undergraduate and postgraduate levels, featuring Contemporary Issues in Marketing and Destination Marketing for final-year students alongside Creativity and Innovation for Marketing Management postgraduates.
Her academic credentials include:
- PG Certificate in Learning and Teaching in Higher Education, Queen Mary University of London
- PhD in Consumer Research, University of Westminster
- PG Certificate of Special Study in Supporting Learning, University of Westminster
- BSc Business Administration, Bilkent University
Research focuses intensely on Consumer Behaviour and Advertising through the lens of creativity, examining ethical dimensions in advertising appeals, cross-cultural branding authenticity ('Made in Italy' phenomena), and psychographic drivers in viral marketing campaigns. Her supervision portfolio demonstrates consistent exploration of marketing ethics across diverse cultural contexts including Italian automotive branding, European food industry authenticity, Peruvian advertising practices, and social media diffusion mechanisms.
Professional recognition includes:
- Fellowship of the Higher Education Academy
- Active membership in Academy of Marketing
- Active membership in Academy of Marketing Science
Dr Demir maintains strong conference engagement with presentations at the Academy of Marketing Science World Marketing Congress (Paris 2016), EMAC Conference (Oslo 2016), and International Conference on Contemporary Marketing Issues (London 2015). Her postgraduate supervision consistently produces research examining real-world marketing ethics dilemmas across international contexts, with recent dissertations investigating racism in Peruvian advertising, viral marketing psychographics, and authenticity challenges in 'Made in Italy' branding.
