معرفی
Dr. Deviraj Gill is a Lecturer in Strategic Management and Marketing at De Montfort University's Faculty of Business and Law, Leicester, UK. She contributes to teaching in branding, marketing research methods, and e-marketing, while supervising MSc dissertations.
Research Interests: Her expertise centers on Corporate Social Responsibility (CSR), brand heritage, brand authenticity, stakeholder relationships, and social identity. She investigates how CSR narratives are framed within long-standing brand identities, particularly in retail contexts such as Marks & Spencer and the Co-operative.
The publications show a consistent focus on the intersection of branding and CSR, especially how heritage brands communicate authenticity and ethical responsibility. Her work uses qualitative and discourse analysis methods to explore consumer and corporate narratives in sustainability reporting and brand communication.
Scientific Awards:
- No awards or fellowships are mentioned in the provided text.
Advising and Grants: Dr. Gill supervises MSc dissertation students in marketing-related topics. While no specific grants are listed, her research output suggests involvement in academic projects related to CSR and branding. She actively participates in major marketing conferences such as the Academy of Marketing and EMAC.
Labs and Research Teams: Although no formal lab is mentioned, she collaborates with researchers like A. Broderick, M. Lemon, and K. Jallow, indicating participation in a research group focused on corporate branding, identity, and CSR within the Faculty of Business and Law.
