معرفی
Dr. Jameson Gill is a Senior Lecturer in Marketing at the Department of Management, Sheffield Business School, Sheffield Hallam University. He holds a PhD (2015) and MSc (2008) in management-related fields from the same institution. His research focuses on applying memetics to organizational studies, digital branding strategies, and consumer behavior in social media contexts. His work bridges theoretical frameworks with empirical methodologies to explore modern marketing and management challenges.
Research interests include memetics in business contexts, brand value co-creation through digital platforms, and the impact of social media influencers on consumer communities. He has published in journals like International Journal of Management Reviews and presented at conferences such as the Global Brand Conference.
No scientific awards or grants are explicitly listed. Teaching responsibilities include marketing and management modules. No lab affiliations or teams are mentioned.
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