David Hattersley

Dr. David Hattersley is a Senior Lecturer in Marketing at the Department of Management, Sheffield Business School, Sheffield Hallam University. He transitioned to academia in 2016 after 15 years in financial services and 6 years in China as a corporate trainer and business owner. His research focuses on value co-creation in intercultural contexts, particularly within higher education and community engagement.

Education:

• PhD Marketing, University of Huddersfield (2015–2020)
• MSc International Marketing, Sheffield Hallam University (2015)
• Bachelor of Arts (Hons) Business Studies, Sheffield Hallam University (1996)

His research interests explore how cultural differences influence value creation, with recent work analyzing international student experiences in UK universities and the role of community activities like Parkrun in fostering value ecosystems. He actively supports international students in leveraging their global experiences.

Publications span academic journals and conferences, emphasizing marketing, education, and cross-cultural dynamics. His teaching includes International Business and Marketing modules.