Jonathan Gorst

Jonathan Gorst is a Senior Lecturer and Division Head of Marketing, Enterprise and Events Management at Sheffield Business School, part of Sheffield Hallam University. He leads the day-to-day operations of the division, oversees all Marketing and Events Management courses, and actively contributes to cross-school initiatives such as Alumni relations, Health and Safety management, and the transition to the new Business School Building. His academic role also involves guiding research and teaching activities within the Department of Finance, Accounting and Business Systems.

Jonathan holds a PhD in Modelling Customer Satisfaction in Service Industries (2000) and a BSc in Systems Modelling (1995), both from Sheffield Hallam University. He further earned a Post Graduate Certificate in Education in 2014, also from his institution. His career spans 15 years at Sheffield Hallam, combining academia with private-sector logistics expertise.

• Research Interests: Retail Returns Management, Reverse Logistics, Supply Chain Sustainability, Omnichannel Strategies, CO2 Emissions Reduction, and Customer Satisfaction Measurement.

His publications highlight a focus on practical solutions for supply chain challenges, including optimizing returned product value and assessing pandemic-era consumer behavior. While no scientific awards are listed, his professional contributions include judging the annual Supply Chain Excellence Awards since 2017, and co-chairing the CILT Retail Forum to foster industry collaboration.

In advising, he guides postgraduate research in

• Reverse Logistics
• Supply Chain Management
• Customer Service/Satisfaction

. His involvement in the Reverse Logistics Research Group (collaborating with Sheffield Hallam and the University of Sheffield) underscores his commitment to interdisciplinary research. He also contributes to the Social and Economic Research Institute, addressing broader socio-economic implications of logistics innovations.

Jonathan’s affiliations include leadership roles in validation panels for educational institutions (e.g., Huddersfield Horizon and Blue Coat Academy) and internal university committees. His presence in industry bodies like CILT reflects his dedication to aligning academic research with real-world supply chain practices.