Alonso Blanco-Velo

Dr. Alonso Blanco-Velo is Lecturer in Management at Sheffield Hallam University, specializing in Integrated Marketing Communications and Customer Insight and Research. With academic experience since 2005 and commercial background spanning ten years, he brings both theoretical and practical perspectives to his teaching. His research focuses on bridging academic theory with business practice.

Education: Ph.D. in Management from Sheffield Hallam University (2015); MSc in Design Management from University of Huddersfield (2004); BA in Business Administration from Universidad Ricardo Palma, Peru (1998).

Professional approach emphasizes:

• Connecting theoretical frameworks with practical applications
• Developing student research capabilities
• Building international academic collaboration networks

He is currently pursuing the Pg Cert Learning & Teaching in Higher Education to further develop his pedagogical expertise.