Mohammed Yaqub

Mohammed Yaqub is a Senior Lecturer in the Department of Service Sector Management at Sheffield Business School, Sheffield Hallam University. With over a decade of experience in marketing and events across public and private sectors, he specializes in religious tourism, pilgrimage motivation, and event management. His career spans roles in event design, marketing education, and cross-cultural event coordination.

• Post Graduate Certificate in Education (Events Management), Sheffield Hallam University (2015)
• MSc International Events and Conference Management, Sheffield Hallam University (2012)
• BSc Leisure Events Management with Arts and Entertainments, Sheffield Hallam University (2005)

His research focuses on religious tourism, pilgrimage dynamics, and event marketing strategies. Teaching areas include Introduction to Marketing, Contemporary Marketing, and Live Events Management. Publications highlight the intersection of spirituality, cultural heritage, and event planning.

Key trends in his work: religious tourism's economic impact, visitor motivation analysis, and sustainable event practices. Affiliated with the Events Foundation and Learning through Mega Events initiatives at Sheffield Hallam University.