Mark Norman

Mark Norman is a Senior Lecturer in Event Management at the Department of Service Sector Management, Sheffield Business School, Sheffield Hallam University. He transitioned from an industry career in marketing and events to academia in 2012. His expertise spans event tourism strategies, strategic planning, and event safety, informed by industry collaborations with high-profile events like the 2012 Olympic Torch Relay and BBC events.

Education includes a PhD in Event Tourism (Tilburg University, 2022), MSc Leisure Event and Facilities Management (Sheffield Hallam, 2013), and a Postgraduate Certificate in Learning and Teaching in Higher Education (2016). Professional memberships include the Institute of Occupational Safety and Health (IOSH) and the Higher Education Academy (HEA Fellow since 2015).

Research focuses on leveraging events to boost visitor numbers in small/medium UK destinations, with publications emphasizing economic, social, and cultural impacts. He has consulted on event safety and strategic planning for organizations like Hopper Experience Makers and Sheffield City Council.

Teaching responsibilities include event and tourism degree programs, with a focus on bridging academic theory and industry practice. His work integrates insights from over a decade of industry experience into curriculum development and student mentorship.