Morana Fudurić

Morana Fudurić, PhD is an Associate Professor at the Department of Marketing, Faculty of Economics & Business, University of Zagreb. She received her PhD in Communication Sciences from Universita della Svizzera italiana, focusing on social media relationship orientation and business performance.

• Education: Master's in Business Economics & Marketing Communication (University of Zagreb), PhD in Communication Sciences (Universita della Svizzera italiana)

Research Interests:

• Computational advertising
• Data-driven marketing
• Integrated marketing communications
• Digital media consumption
• Technological disruption in media
• Consumer behavior in digital ecosystems

Recent Article Trends explore generative AI ethics in academia, psychographic segmentation in private label consumption, algorithmic allocation in digital platforms, and political advertising personalization. Her work bridges behavioral experiments with big data analysis.

Scientific Awards:

• EMAC Junior Faculty Visiting Program Award (2018)

Professional Experience includes industry work at IMAGO advertising agency and Core media TV production, which she integrates into teaching. She serves as Vice President for Membership & Communication at the European Marketing Academy (EMAC).