Pinar Cankurtaran

Pinar Cankurtaran is an Associate Professor of Marketing at the University of Sussex Business School, specializing in brand authenticity, discourses, and resilience, with a focus on creative and craft sectors. She previously held roles at Delft University of Technology and Nyenrode Business University. Her research spans brand management, sustainability claims, and innovation strategies.

Education:

• PhD in Marketing, Erasmus University Rotterdam (2008-2014)
• MPhil in Business Research, Erasmus University Rotterdam (2007-2008)
• MSc in Management Research, University of Oxford (2004-2005)
• MSc in International Development, University of Bath (2002-2003)
• BSc in Business Administration, Bilkent University (1998-2002)

Research Interests: Pinar explores brand authenticity through qualitative and quantitative lenses, including corporate branding gaps, sustainable consumption, and crisis response strategies. She investigates how brands co-create meaning with stakeholders and adapt to global challenges like the pandemic. Her work bridges marketing theory with practical applications in creative industries and B2B markets.

Grants & Awards:

• British Academy Grant: Measuring the value of design leadership in firms (2020-2023)

Teaching & Supervision: Teaches modules on strategic brand management, marketing strategy, and international branding. Supervises research projects in strategic marketing and marketing management.