معرفی
Nihal Toros Ntapiapis is an Assistant Professor at Uskudar University, specializing in Public Relations and Communication. With a PhD from Marmara University, her research spans neuromarketing, social media strategy, and artificial intelligence in digital marketing.
- Education: BSc in American Culture and Literature (Istanbul University, 2001), MA in Public Relations (Marmara University, 2004), PhD in Public Relations (Marmara University, 2009)
Her research integrates neuromarketing with consumer behavior, exploring topics like typography effects on purchasing decisions, wellness branding, and augmented reality in advertising. Recent work includes AI strategies in corporate marketing and crisis management on Twitter.
Between 2011 and 2025, she published on viral marketing, emoji campaigns, and telemedicine communication. Her 2025 paper on Instagram trends examines platform-specific strategic adaptations, while 2024 work focuses on visual engagement through emojis.
- Scientific Awards: TRT New Media First Prize (2017), Aydın Doğan Foundation Third Prize (2018), Turkish Journalists Society First Prize (2021)
She advises 41-50 students annually and chairs the International Students Commission at Uskudar University. Her projects include analyzing hearing loss communication (2024) and neuromarketing in gaming (Valorant/League of Legends, 2021).
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