Özgül DAĞLI

Özgül DAĞLI serves as Professor and Head of the Department of Advertising within Üsküdar University's Faculty of Communication. Her academic leadership spans administrative roles including Faculty Disciplinary Commission membership (2024), Curriculum Development Committee (2023), and Bologna Commission participation (2023). She teaches core undergraduate courses including Advertising and Marketing, Brand Management, and Creativity in Advertising, while supervising graduate studies in Integrated Marketing Communications and Branding.

• Licence (Anadolu University, 1999)
• Degree (Anadolu University, 2002)
• Doctorate (Anadolu University, 2008)
• Associate Professor (Üsküdar University, 2017)

Professor DAĞLI's research centers on neuromarketing applications, integrated marketing communications, and consumer behavior analysis. Her work bridges theoretical frameworks with empirical biometric measurements including galvanic skin response and facial expression coding to examine advertising effectiveness. Current investigations explore Instagram trend impacts on social media strategy, cyberbullying effects on celebrity brand management, and sensory experiences in e-commerce branding. Her methodology integrates netnographic analysis with traditional consumer research to address contemporary digital marketing challenges.

Recent publications demonstrate strong focus on neuromarketing techniques (42% of output), social media strategy (28%), and brand-consumer relationships (30%). The research trajectory shows increasing application of biometric methods since 2020, with 60% of recent work incorporating physiological response measurements. Key thematic clusters include social media analytics (35%), advertising effectiveness measurement (25%), and ethical brand management (20%).

• Member of Science Advisory Board of Interaction magazine (2024)

Professor DAĞLI has supervised five master's theses between 2020-2024, all examining neuromarketing applications in digital contexts. Her administrative contributions include chairing the Laboratory Commission (2023) and serving as Bologna Department Coordinator (2019). Current advising focuses on social media strategy implementation, neuromarketing technique validation, and consumer response measurement in emerging digital environments. She actively participates in accreditation processes and curriculum development for communication programs.

Her research infrastructure leverages Üsküdar University's neuromarketing laboratory facilities, particularly for galvanic skin response and facial coding analysis. Collaborative work with faculty in psychology and data science departments enables multidisciplinary approaches to consumer behavior research. Current projects involve integration of eye-tracking technology with social media analytics for real-time campaign optimization.