معرفی
Damla YILMAZOĞLU is an Assistant Professor at Uskudar University, specializing in Marketing and Consumer Behavior. Her academic career spans over 15 years, with roles in program leadership, student advising, and curriculum development.
- PhD in Production Management and Marketing (Sakarya University, 2021)
- MSc in Production Management and Marketing (Marmara University, 2010)
- BSc in Economics (Marmara University, 2007)
Research Interests center on Consumer Behavior, Brand Management, and Marketing Strategies, often intersecting with Neuromarketing and Social Entrepreneurship. Her recent work explores Green Consumption and Emotional Drivers in Retail.
Projects include TÜBİTAK-funded studies on Planned Behavior Theory, Perceived Value in Waste Sorting, and Mass-Luxury Brand Perception, all active until 2025. She actively mentors students and leads curriculum development committees.
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