معرفی
Utku Akkoc is an Assistant Lecturer in the Department of Marketing, Business Economics and Law at the Alberta School of Business, University of Alberta. He specializes in teaching advanced undergraduate and graduate marketing courses, including MARK 488 and MARK 686, which focus on specialized topics in marketing strategy and consumer behavior. His research interests span consumer decision-making processes, interpersonal influence in consumption, and design psychology's impact on sales.
Dr. Akkoc's research explores how social dynamics, self-concept, and environmental factors shape consumer choices. Notable themes include the consequences of decision-making for others on self-consumption patterns and how physical attributes like body height influence product evaluations. His work bridges behavioral economics and marketing strategy, with applications in health marketing and ethical consumption.
He has taught consistently since 2012, offering courses that integrate theoretical frameworks with real-world marketing challenges. While no specific awards or grants are listed, his academic contributions focus on advancing consumer-centric marketing methodologies.
