Jennifer Argo

Jennifer Argo is a Professor at the Alberta School of Business, University of Alberta, specializing in Marketing, Business Economics, and Law. Her research focuses on Social Influences and Social Marketing, with a strong emphasis on understanding consumer behavior and strategic marketing practices. She teaches advanced courses such as MARK 720 - Consumer Behaviour, designed for Business PhD students to explore theoretical frameworks in consumption-related phenomena.

Her research interests include analyzing how social dynamics and marketing strategies shape consumer decisions, with applications in both academic and industry contexts. She contributes to the academic community through course development and mentorship in the Business PhD Program.

No specific scientific awards or articles are listed in the provided materials, but her academic contributions are reflected through her teaching and research focus areas. She maintains an active role in the department, guiding students in rigorous consumer behavior research.