معرفی
Jane Susannah Priest is an Assistant Professor in the School of Social Sciences and Edinburgh Business School at Heriot-Watt University, United Kingdom. She is actively engaged in research and teaching, with a focus on consumer behaviour, identity, family consumption, and sustainability. She serves as Global Course Leader for undergraduate and postgraduate marketing courses and is an expert in online learning.
Her research centers on the evolving consumption practices within families, particularly how identity, social affiliation, and technological change intersect with sustainable consumption. Key areas include:
- Consumer socialization within family units
- Role identity and consumption
- Parenting and consumption dynamics
- Technology-mediated consumption
- Sustainable and responsible consumer practices
- Transitions in family life and their impact on consumption
Her recent publications reflect a strong thematic focus on maternal experiences, liminality, and transformative consumption, particularly in cross-cultural contexts. The research trends indicate a growing interest in how ideological tensions and social expectations shape sustainable choices in family settings.
She has co-supervised PhD students and contributed to doctoral research in consumer behaviour. Her collaborative network includes scholars in the UK and Turkey, with a focus on marketing and social sciences.
Scientific Awards:
- No awards listed in the provided text.
Jane Susannah Priest is actively involved in guiding PhD research and leading curriculum development in marketing education. She is affiliated with the Academy of Marketing and contributes regularly to its annual conferences. Her research outputs suggest ongoing projects in family consumption, identity, and sustainability.
She is part of a research network focused on consumer culture and social influence, with strong ties to Heriot-Watt University and international collaborators. Her work is published in conference proceedings and is openly accessible.
