معرفی
Lauren Min is an Associate Professor in the Department of Marketing and Business Law at the School of Business, University of Kansas. Her research focuses on consumer welfare, decision-making processes, and social cognition. She can be contacted at lauren.min@ku.edu or via phone at 785-864-6039 in Capitol Federal Hall, Room 4106, Lawrence, Kansas.
Education
- Ph.D. in Business Administration (Marketing), University of Colorado, Boulder
- B.A. in Political Science, Brown University
Research Interests
Dr. Min explores how consumer well-being is influenced by judgment mechanisms and social cognition. Her work examines lay beliefs about production costs, interpersonal attribution biases, and cognitive heuristics affecting decision-making. She investigates how individuals perceive genetically modified foods and the structure of bias blind spots.
Her publications span interdisciplinary topics including marketing psychology, behavioral economics, and consumer rights. Key themes in her research involve correcting biased attributions, analyzing consumer opposition patterns, and understanding perceptual shortcuts in value assessment.
Academic Contributions
- Developed frameworks for measuring correspondence bias in consumer behavior
- Identified efficiency bias as a systematic error in expected value calculations
- Created taxonomies for opposition to biotechnology in food production
- Advanced methodologies for debiasing interpersonal attributional judgments
