Bora Min

Dr. Bora Min is a Senior Lecturer in the Department of Marketing at Monash Business School, Monash University (Caulfield, Melbourne campus). She holds a Ph.D. in Marketing from the University of Southern California's Marshall School of Business, complemented by an M.A. in Social Psychology and B.A. in Psychology & English Linguistics from Seoul National University.

Her research program examines psychological mechanisms in consumer behavior through experimental approaches. Key domains include:

• Consumer-provider dynamics in professional services
• Gender equity implications for marketing strategies
• AI-driven consumer decision processes

Analysis of her 5 recent publications (2016-2023) reveals consistent investigation of cognitive and affective influences on consumer judgment. Her work demonstrates strong thematic focus on product innovativeness evaluation, psychological processing biases (recency effects, fluency, embodied cognition), and self-referential awareness in consumption contexts. Methodologically, she employs experimental designs across consumer psychology and marketing domains.

Teaching responsibilities include postgraduate courses:

• MKF5401/BEX6401 'Theories of Marketing 1' (PhD students)
• MKF5926 'Integrated Marketing Communication' (Master's students)

Contact:

• Email: Bora.Min@monash.edu
• Phone: (990) 31562
• Office: Building S5.32